5 Strategies to Successfully Onboard Affiliates

By providing them with a range of resources, you empower them to create compelling campaigns. As a promotional products distributor, you likely already have one or more marketing campaigns and strategies in place. Because we’re heavily focused on helping you grow without having to manage those growth processes yourself, we provide a number of proven and high-performing campaigns developed by industry experts. These campaigns are available to you immediately, allowing you to get your foot in the door with new prospects and close more deals.

Build up communication channels so affiliates understand whom to reach and where to notify your company for any affiliate-related issues. Furthermore, affiliate onboarding is critical to the entire success of your affiliate program, particularly affiliate loyalty, which directly boosts affiliate revenue. Affiliates want to know there is someone behind the affiliate program managing it, and even more, willing to help them succeed. The main goal of affiliate onboarding is to set up affiliates for success. This involves regularly checking in to make sure they have all they require. The difference between a successful affiliate and an unsuccessful one can lie in the effectiveness of your onboarding process.

Your Guide To Affiliate Onboarding

Luckily, if anyone is an expert at selling your product, it’s you, so you’ll have lots of helpful information to share. The steps you use for onboarding adequately prepare affiliates to be successful in promoting your brand. The onboarding process will vary from affiliate to affiliate, depending on their individual needs.

In fact, the best time to do it is within 30 days of an affiliate signing up (as that is when they have intent and are motivated by an idea to promote your business). It’s ok to give affiliates a little nudge or set a goal that will help prioritize promoting your product or services over other offerings. Incentives offer encouragement to affiliates to join your program and promote your business.

New Affiliate Onboarding

Of course, to do this, you need a great payment process to begin with, which is why we created our integrated payouts service. Here are some proven strategies for a successful onboarding experience for your new affiliates. As we’ve said throughout this article, affiliate onboarding is all about preparing affiliates for success. This means routinely checking in to provide them with everything they need. A key factor in successful onboarding is making sure affiliates have everything they need to be successful.

It’s crucial to analyze the performance of your affiliate program and find areas that need improvement. Sign-up pages may be used to handle new affiliate registers for your affiliate program. Along with the affiliate’s primary contact information, it can also list the campaigns it is mostly focused on.

Tips for an Effective Affiliate Onboarding Process

Your affiliates will have seen this information when they signed up, but it’s important you continue to stress the value of this document. The terms of service for your affiliate program can include promotion restrictions, such as prohibiting Pay-Per-Click campaigns on certain affiliate onboarding keywords or using spamming tactics. Affiliates must agree to the terms you’ve set by ticking the checkbox in the sign-up section. However, it could be useful to provide this information in more detail so affiliates are absolutely clear about your affiliate policies.

That said, affiliates aren’t just reviewing your products—they’re reviewing your brand, too. A slow onboarding process that fails to equip affiliates for success won’t just hurt your company’s affiliate marketing ROI. So, affiliate onboarding is equally concerned with making a good first impression.

Communicate logo and image usage guidelines

Send new affiliates a personalized welcome message expressing how excited you are about the new partnership. Include a sample of your product or give them access to an exclusive free trial. Affiliates can use this to get a feel for your offering before they start creating affiliate content.

  • Whether you previously operated a promotional products distributorship or are launching a new distributorship following a successful sales career, choosing an organization to affiliate with is important.
  • It sets the stage for a successful partnership by providing clear guidelines, expectations, and support.
  • We can tell you that affiliate onboarding with iPROMOTEu is easy and that it will help your business grow by leaps and bounds, but we’d rather show you.
  • This aspect is often overlooked, but it’s essential to an effective program.
  • It aims to train your new partners, ensuring that they feel empowered to review and promote your products in line with your goals and expectations.
  • To help them get started and avoid having to repeatedly explain the same things, a good idea would be to prepare a guide for affiliates with all the information they might need during onboarding.

Post Affiliate Pro is popular affiliate software with various features and integration methods. It offers mobile apps and alternatives for successful affiliate marketing strategies. Although guides are very helpful, even the best ones won’t cover all questions or problems your affiliates might have. Whether you hire a manager to take care of affiliates or oversee them yourself, it’s crucial that they know who they should reach out to and on what channel in case any questions or issues arise.

Use Your Affiliate Onboarding to Learn

But before we get into some key affiliate strategies, it’s helpful to explore exactly what affiliate onboarding is. Launch your affiliate program today and unlock a new revenue channel to grow your business faster. This can be as simple as guiding them to the right products for their audiences, giving them trendy creatives, or offering marketing suggestions for first-time affiliates. Every affiliate is different and you want to make their affiliate onboarding experience as personalized as possible. Not all of these programs offer the potential yours does, but affiliates don’t know this.

These things take a lot of time — time you can’t afford to lose filling out a phone book-sized pile of documents that only serve to restrict your business, not help it grow. Perhaps the greatest benefit iPROMOTEu can offer as an affiliate with our organization is independence. Your business, brand, and customers remain yours from the moment you affiliate with us to the day you retire or disaffiliate.


After all – the best partnerships require effort and skin in the game on both sides. This exposure can help build your brand’s reputation whilst also encouraging followers to learn more about your affiliate program and apply themselves. Announce and promote your new affiliate partnership across your own social media and email channels. It should be clear to any potential affiliates exactly what kind of relationship they are getting into. They need to understand your perspective, including what it is you expected of them and what role they will be playing in your strategy.

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